Political Guide 101: Full Campaign Toolkit Bundle

The Political Guide 101 is a complete, step-by-step digital training to launch, run and win a successful campaign, built from over a decade of real-world campaign experience. If you’re running for office—or helping someone who is—the full guide gives you the proven tools, 30+ templates, 2+ video hours of political consulting and strategies that have helped over 35 campaigns win on both sides of the aisle.

I created this guide for folks who want to run smart, serious, and successful campaigns without wasting time or money.

Whether you’re working with a tight local budget or scaling for a federal race, this playbook walks you through every major step—communications, fundraising, volunteers, compliance, GOTV, and more.

You can purchase each tier level separately or the full bundle (discounted rate). And once you own it? It’s yours for life. You’ll get free updates forever—as new tools and tactics change, you’ll always have the most current guide.

TABLE OF CONTENTS:

INTRODUCTION  

ABOUT JOSHUA GOODWIN

THE BASIC SETUP

- District Research - Filing to Run for Office - Hiring Application

- Opposition Research - Creating a Budget - Color Coordination & Fonts

- Policy Issues - Campaign Budget Template - AI for Each Category

- Mastersheet Template

COMMUNICATIONS STRATEGY   

- Press Release Sample - Crisis Communications' Manual

- Social Media Toolkit   - Endorsement Strategy

- Spokesperson & Media Training Manual  

DIGITAL FUNDRAISING & DONOR COMMUNICATIONS   

- Political Technology Programs

- Digital & Traditional Fundraising  

- Texting Strategy  

SOCIAL MEDIA BLUEPRINT  

- Content Calendar 

- AI & Social Media Algorithms

FIELD OUTREACH  

- Door-Knocking Strategy    - Designing Walk Lists - Neighborhood Meetings

- Door Knocker Field Safety Protocol  - Yard Sign Placement Plan - Phone Banking Strategy

- Volunteer Sign-Up Form   - 1:1 Coffee Program

MAILERS:

- Expensive Mailers

- Bootstrapping Mailers

- Ads in Publications

MEDIA ADS:

- Radio Message and Advertisement

ELECTION DAY OPERATIONS  

- Early Voting  

- Election Day: GOTV

FINAL WORD OF ADVICE